Words can make all the difference when it comes to the relationship between you and your customers, between someone choosing your brand over your competitor.
They’re how you express who you are and what you do. They’re how you persuade, convince and convert. They are you.
So why aren’t you making your words work for you? Effective copywriting spans across your entire digital and physical presence – from your website to your brochures, from your ads to your social media content.
But what are the messages you’re trying to get across? Are you struggling to get to grips with a consistent brand voice?
Never fear, copywriters are here, and we know the words that work.
Still on the fence about whether it’s worth investing in a professional copywriter or copywriting services? Here are 5 signs it’s time to call in the professionals:
Are you just starting to build your brand, or perhaps you’re an established organisation looking to make more meaningful connections with your audience?
Professional copywriting uses research, empathy and a dash of psychology to connect with your audience on a more meaningful and emotional level.
Copywriting is all about bringing a human element to your content, honing in on who your audience are and finding the most effective ways to build authentic connections that last. No one enjoys being on the receiving end of the hard sell, so it goes without saying that your audience are likely to turn their nose and head on over to your competitor if they don’t feel that human element behind your written communications.
Copywriting helps you to build that authentic voice that keeps your audience engaged.
Believe it or not, there is such a thing as being too involved in your organisation.
Effective copywriting is at its best when it comes from an external perspective, from someone who can visualise your brand as it appears to your audience.
When you’re too close to your company, it’s so easy to just assume your audience have the same depth of knowledge or understanding that you do. But the majority of the time, that won’t be the case.
Copywriters cut through the industry jargon, getting your message across in a way that is easy to understand, easy to digest and easy to remember.
Look, we get it, words are hard.
Sometimes, no matter what you do or how hard you try, you just can’t make those words work!
You want to show off your product or service, but you don’t want to come across as too pushy. You want conversions, but you can’t quite jazz your descriptions up enough to peak your audience’s interest.
A professional copywriter can select each word carefully tailoring it to fit seamlessly with your brand’s tone of voice. Effective copywriting maximises the impact of your content and ultimately leads to more clicks, conversions, or whatever other goals you may have.
Copy for the sake of copy isn’t the most ideal strategy for your business. You’re not only wasting your own time, but you’re also wasting your audience’s time.
Every piece of content you put out there should have a goal that helps drive your businessforward. Every sentence should have a purpose, be that to encourage sign ups to a newsletter, drive people to a website or encourage engagement on your socials.
A copywriter knows the perfect balance of encouraging consumer behaviour, without relying on the hard sell.
Well written copy that fits with your organisational goals takes time.
Time that, let’s face it, you probably don’t have that much of to spare!
A professional copywriter can take the stress off your hands, crafting the perfect words for your business and freeing up your valuable time to spend where your strengths lie.
Not only that, we LOVE what we do. Writing copy might seem like your worst nightmare, whereas for us it’s just another average day. We have the experience, we know what works, and we’re more than happy to get stuck in and discover what we can do for your business.
If you’re finding yourself regularly locking heads with your copywriting content, if you’re a new business and aren’t sure where to begin, or if you simply feel like your current copy could do with a re-fresh, we’re here to help.
Words really are at the heart of what we do, and we see ourselves as an extension of your organisation, immersing ourselves in who you are so we can deliver the perfect messages that’ll resonate with your audience.
Feel free to get in touch to chat to us about your copywriting needs, whatever the project, company size or industry 🙂